Whether it’s crafting an identity for an ambitious startup to give them the best possible start, or it’s helping an existing brand evolve so they can get closer to their goals, the process remains the same.
The brands we create are a reflection of our client’s unique brand attributes and core values. Their identities are built on strong foundations that enable the clients to go from strength to strength.
The first phase is all about research and strategy; it sets the foundations for the rest of the project. We ask you the right questions to help us get a deep understanding of what you do, who your ideal clients are and what your goals are.
Answering these questions will give you a clear vision of where you are now, where you want to be and how you’re going to get there.
The discovery phase culminates in us crafting a positioning statement from your answers and sending over 3 stylescapes. These are boards with different potential visual directions for your brand, they feature images, colours, tyopgraphy, etc. We take on your feedback at this point and refine your chosen stylescape until you’re happy. This then acts as the compass for the direction of the rest of the project.
3. Logo Design
Informed by the insights uncovered during the discovery phase, we begin designing your new identity. You will receive several initial concepts for the logotype, colour palette and typography which will be showcased in a presentation document using high-fidelity mockups.
We listen to your feedback and action any revisions you may have until you have an identity to be proud of.
4. Brand Collateral
Once the brand identity has been developed, we apply it to all customer touch points. That means business cards, letterheads, email signatures, social media and any other requested deliverables.
5. Brand Guidelines
We will also create a set of brand guidelines. This is essentially an instruction manual for using your new identity and ensuring it remains uniform across all mediums. It will include guidelines on logo use, colour palettes, fonts, patterns, etc.
You will receive all the final files as well as a beautiful package containing all of your printed stationary, we partner with one of the most luxury printers in the country so these are guaranteed to blow you away. Every project includes 200 luxury business cards, letterheads and compliment slips free of charge.
Want to work
Please follow the link below and kindly submit the form. Your dedicated project manager will be in touch to learn all about your project and discuss the best way forward.Request a Proposal